Friday, April 20, 2007

Adsense Income

Adsense Income, Have you ever looked at your ad reports and noticed that your channel data and your aggregate data don't match, even for the same date range?
You're not alone -- we often receive emails from publishers who are concerned about this issue, and we're happy to clarify what's going on. Depending on how you've set up your channels, you'll see a larger number of page impressions, clicks and earnings in your channel reports than your aggregate reports for any or all of the following reasons:Your ads are being tracked on multiple URL channels.

Let's say Adsense Income you've set up 2 URL channels - one to track and to track The URL channel will track clicks and impressions from all subdomains, subdirectories, and subpages of As a result, one click on will be tracked on both of your URL channels, which means you'll see two clicks recorded in your channel reports. However, your aggregate reports will show you the correct number of clicks, one, with no data duplication. You can learn more about how URL channels will track specific pages in our Help Center.

Adsense Income, Your ads are being tracked on both a URL and a custom channel.Now let's suppose you have a URL channel for and a custom channel called Example Homepage, which you're using on the homepage of When you receive a click on the ad unit tagged with your Example Homepage custom channel, it will also be tracked on your URL channel. Just like above, this means that you'll see two clicks logged in your channel reports, but only one in your aggregate reports.Your ads are being tracked on multiple custom channels.So you've taken advantage of our new feature, and you're tracking each of your red leaderboards with 2 custom channels -- one called Red_ad_units and one called Leaderboards. One click on a red leaderboard will be tracked in both of your custom channels, so you'll see twice as much data when you compare your channel reports to your aggregate reports.Of course, this doesn't mean that you shouldn't set up multiple URL and custom channels to track specific pages and ad units. But if you'd like to view the overall performance of your account, visit your Advanced Reports page, select the Aggregate Data radio button, and click Display Report -- you'll then see your reports without any duplicate data.Now get tracking (correctly)!

Adsense Cost Revenue

Adsense Cost Revenue, It's an oft-seen question from publishers: Are we earning revenue for ad impressions or for ad clicks? The answer is that it depends on whether cost-per-impression (CPM) ads or cost-per-click (CPC) ads are appearing on your pages. By default, CPC ads will show on your site and you'll generate earnings for valid clicks on those ads. However, your ad units will display CPM ads when advertisers bid specifically on your site using site targeting, and for those ads you'll generate earnings with each valid impression. Please keep in mind that CPM earnings are not the same as the values you see in your eCPM column; your eCPM is only a reporting feature that can help you compare ad performance.To determine which type of ad you displayed on specific days, you can follow these instructions to generate a report. In your Advanced Reports, the ad type 'Site' refers to CPM ads, and 'Contextual' refers to CPC ads.Want to show more CPM ads on your site? It's not possible to request CPM ads, but you can help advertisers get interested in your site by customizing your Onsite Advertiser Sign-up landing page. Advertisers can then create campaigns targeted specifically at your site, directly from your site. And don't forget to focus on quality, placement, and size -- take a look at some important tips from the AdWords team on what advertisers look for in site targeting their CPM ads.

Adsense Cost Revenue remember: keep publishing that high-quality content and the advertisers will come to you.

Adsense Pin Number Tips

Adsense Pin Number Tips, As you may know, one of the steps to receiving your first payment is to verify a Personal Identification Number (PIN). We'll send this PIN via standard postal mail once your earnings have reached $50, and then you'll need to enter it into the PIN Information Page of your account.Many concerned publishers ask whether they'll need to complete the PIN process more than once -- such as before receiving every check, or every time they generate $50 in earnings. Fortunately, the answer is no. You'll only need to enter in a PIN once per account, and we'll send it to you the first time you reach $50 in earnings.If you've reached $50 in earnings and haven't yet entered in your PIN, you'll see a box at the top of your Payment History page labeled 'Required Action'. Click on the 'Please enter your PIN' link to review detailed information about the date your most recent PIN was generated, and when you can request a replacement should you need one. Once you've verified your PIN, you should no longer see this language on your Payment History page.If you have more questions about our PIN process, you may wish to review our PIN guide or visit our Help Center.

Adsense Formula Tips

Adsense Formula Tips, as explained in Why are ads displayed on this site?, most of the pages on this site display text ads from Google's AdWords program. To display these ads, a site must join Google's AdSense program. Joining is free, but not all sites are eligible to join. Once you're accepted, however, it's very simple to place the ads on your pages and to start generating revenue for your site. AdSense will serve ads that are generally very relevant to the content of a particular page. Here are some tips based on my experiences so far with the AdSense program.

Adsense Formula Tip #1: Don't put ads on empty pages.
When I reworked my site, I built a skeleton set of pages that had no content, just titles and some meta tags. I displayed ads on those pages, however. Although all you see are public service ads at first, the very act of displaying ads on a page causes the AdSense web crawler to quickly fetch that page for analysis. A page with good content will thus begin showing relevant paying ads fairly quickly. If you don't have any content, then, Google will have to guess as what your page is about. It may guess wrong, and so the ads that it displays may not be relevant. You'll have to wait until Google re-crawls the site for the ads to correct themselves. Here is what Google had to say when I asked them about how often the AdSense crawler updates a site.

Thank you for taking the time to update your site. New ads will start appearing on your site the next time our crawler re-indexes your site. Unfortunately at this time, we are unable to control how often our crawlers index the content on your site. Crawling is done automatically by our bots. When new pages are added to your website or introduced to the AdSense program, our crawlers will usually get to them within 30 minutes. If you make changes to a page, however, it may take up to 2 or 3 weeks before the changes are reflected in our index. Until we are able to crawl your web pages, you may notice public service ads, for which you will not receive any earnings. It's better to flesh out the page before you start displaying ads on it.
Adsense Formula Tips #2: Don't be afraid to ask questions. If you're wondering about something, don't be afraid to ask Google. So far, they've always responded to my questions within a working day. There are email addresses to use, depending on the type of question,

Adsense Formula Tips #3: Avoid non-English characters on English pages. This one is a bug, to be honest. My surname is French, and I prefer to write it out correctly with the accent grave on the first "e". Every page on my site would then include at least two accented letters, because my name shows up twice in the footer. On some pages my name shows up two or three more times. Normally, this wouldn't be an issue. But on some pages the presence of the accented characters is enough to cause AdSense to display non-relevant ads in French. This happens whether the browser indicates a preference for French or not. When I reported this to Google, this is the answer they gave me:

"Hello Eric,Thank you for bringing this issue to our attention.We are currently working as quickly as we can to address this problem. As soon as we have more information for you, we will email you again.We appreciate your patience.Sincerely,The Google Team"
Until this is resolved, I've decided to strip out all accents except on the pages that are actually in French.

Adsense Formula Tips #4: Check your keyword density. Although Google doesn't release exact details as to how they determine the ads to serve on a given page, they do tell us that it's the text content of the page that matters, not the meta tags. Before serving ads on a page, then, you might want to check its keyword density. A good, free tool for doing this is found here:

Adsense Tips

Adsense Tips, General or NicheYou can build your website around general topics or niche ones. Generally speaking niche websites work better with adsense. First off the ad targeting is much better. Secondly as you have a narrow focus your writing naturally becomes more expert in nature. Hopefully this makes you more authority in your field. If this is your first try at building an adsense website, make it about something you enjoy. It will make the process much easier and less painful to accomplish. You should however make sure that your topic has enough of an ad inventory and the payout is at a level you are comfortable with. You may love medieval folk dancing, but the pool of advertisers for that subject is very small (in fact it’s currently zero).

Once you’ve gotten the hang of how Adsense works on a website, you are going to want to dabble in some high paying keywords, you may even be tempted to buy a high paying keyword list. This does come with some dangers. First off the level of fraud is much higher on the big money terms. Secondly there is a distortion of the supply and demand relationship for these terms. Everyone wants ads on their website that make $35 or more a click, however the number of advertisers who are willing to pay that much is pretty limited. Additionally the competition for that traffic is going to be stiff. So, don’t try to run with the big dogs if you can’t keep up. If you have to ask if you’re a big dog, then chances are, you’re not. I have used a high dollar keywords report from and was pleased with my results (see cash keywords free offer recap).

Adsense Tips, New Sites, Files and MaintenanceWhen you’re building a new site don’t put adsense on it until it’s finished. In fact I’d go even farther and say don’t put adsense on it until you have built inbound links and started getting traffic. If you put up a website with “lorem ipsum” dummy or placeholder text, your adsense ads will almost certainly be off topic. This is often true for new files on existing websites, especially if the topic is new or different. It may take days or weeks for google’s media bot to come back to your page and get the ads properly targeted.
Adsense TIPS: If you start getting lots of traffic from a variety of IP’s you will speed this process up dramatically. I like to build my sites using include files. I put the header, footer and navigation in common files. It makes it much easier to maintain and manage. I also like to put my adsense code in include files. If I want/need to change my adsense code, it’s only one file I have to work with. TIP: I also use programming to turn the adsense on or off. I can change one global variable to true or false and my adsense ads will appear or disappear.